Habit tracker – Trackly

Design and development of an iOS app

Trackly Download on App Store

Trackly is my second iOS project. After the first release I already understood the process. So I made the task harder. More logic. More scenarios. More care.

The goal was simple. Make a comfortable habit tracker without overload. So the app doesn’t tire you out or demand attention every time.

Focused separately on onboarding. In the previous project it became clear: if you put it off, it will take half the time and effort.

12 days

from idea to App Store
Figma
Cursor
Xcode
Swift
Habit tracker – Trackly Summary
Idea and wireframes

User flow and architecture

Started with the home screen. It should be calm and clear. Instead of endless charts — weekly and monthly overview. Habit details live separately. Going deeper — by choice, not by force.

Habit tracker – Trackly Overview
During the day

I want to see habits and quickly mark completion. So I don’t keep everything in my head.

Quick add habit

I want to add a habit in a few seconds. Pick a ready one or create my own. And start right away.

See progress

I want to see day, week, and month. To understand consistency, not rely on gut feeling.

Habit tracker – Trackly Step
Development

Building the app in Xcode

This time I started with logic. Thought through screen states and scenarios. Only then went into design and code. Built the architecture myself, not handing everything to AI. That made Xcode noticeably calmer than in the first project.

Habit tracker – Trackly Overview
Prototype

Started with basic iOS components. Wanted to see right away where standard solutions are enough and where custom is needed.

Intermediate UI

Built realistic screens and checked scenarios. Became clear what to simplify and where accents are missing.

Working version

Decided on periods and data. Added a details page and visual markers. State reads at a glance.

Habit tracker – Trackly Step
App Store marketing

Working on the listing

This stage went without stress. Just wanted to stand out. The App Store feed turned out very bland — pastels, same mood. I went the opposite way. Added brightness. Switched main color from blue to pink. The icon and focus on female audience played their part.

Habit tracker – Trackly Overview
Finding direction

No shock from references. Calmly went through options. From too neutral to obviously unnecessary.

Color

Blue felt cold. Green — too health-focused. Pink gave the right emotion and memorability.

TestFlight

Strengthened key elements. Removed clutter. Sent the build to TestFlight and checked in real use.

Habit tracker – Trackly Step
Onboarding

Onboarding as a growth point

I already understood onboarding mechanics. So this time I didn’t explain the interface. Sold the value. Questions, emotion, short phrases, animations. Onboarding became part of the product, not an intro.

Habit tracker – Trackly Overview
Conviction

The marketer helped me see onboarding differently. Not as a feature list, but as a point to sell value.

Video

Thought through where video is needed and where native solutions are enough. Ended up staying in Xcode — more reliable.

Animation

Did animations with basic Swift knowledge. Even without them onboarding works — text and structure hold it.

Conclusions

  1. Logic and scenarios at the start save time
  2. Marketing affects the product more than it seems
  3. Onboarding is a powerful growth point
Habit tracker – Trackly Step

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